Great Business Website Content Ideas

Great Business Website Content Ideas

Great Business Website Content Ideas

Businesses are already accepting the idea that the Internet will bring them more customers. In order for this free advertising platform like this SEO website to work you have to come up with a way to attract more visitors to your website and make sure that they come back. Neglecting your website is a big mistake because you are missing out on an opportunity to advertise your business for free on an advertising platform that reaches the entire world. Businesses neglect their website because they don’t know what to post on it. Well, here are several things that you can post:

Elaborate and explain your product

Tell your visitors what exactly are you selling and tell them why they need it. Explain to them why your product is better that the one that your competitors have to offer. Tell them how to properly use it in order to make sure that they are maximizing its effectiveness. Advertise your newest offers and discounts, keep them posted about your upcoming products. All of these things can help you have a constant flow on your website and show that you are interested in assisting your costumers.  Here is a video that goes into further detail about how you can write compelling content.

Customers first, advertising second

Don’t write just for the sake of advertising your product. Write for the reader instead. They are the backbone of your business and they are the main reason for your success. If they realize that the only focus of your website is to make them buy your product then they will most likely never visit it again. Interact with them, maybe tell a few jokes. Alternatively, if you’re looking for offline marketing help, check out turnersignsystems.com. It doesn’t matter what you are doing as long as it includes your costumers. Several larger businesses are known as ‘social media kings’, mainly because they can make their customers laugh while promoting their newest products. Find the perfect balance between these two and there is no doubt that your business will start growing in no time.  All business all the time is boring to the reader.

Be one of the customers

Don’t talk to your visitors like you are trying to sell them something. Talk to them like you are one of them. Talk about how the product suits your needs instead of telling them how the product would suit theirs. The most effective way to sell something is by acting like you own the product itself. Even if your product is not material, you still need to get people to see it.

The Internet is a wonderful place if you use it the right way. You will most likely get a hold of it after a while, but the introductory process can be little difficult.

6 Small Business Website Dos and Don'ts

6 Small Business Website Dos and Don’ts

Websites are the heart of your businesses whether we are online businesses or offline companies. Your websites are where you share your products and services, allow potential customers to learn more about us, and provide a place for new clients to get a feel for our brand. Like any major component of business, there is upkeep involved. Website owners need to be diligent about updating, optimizing and maintaining their sites in order to keep their home-bases humming at their true potential.

DO: Update your plug-ins

Plug-in developers continually update their plug-ins to fix the bugs and quirks discovered in previous versions, including loopholes for harmful viruses to sneak in. Updates to WordPress plug-ins and themes often increase security by patching vulnerabilities and strengthening against attacks. By keeping their plug-ins updated, users often gain more features and functionality.

DO: Offer easy ways for your readers to share your information and follow you on social media

Life happens and the prospect or client who fell in love with your services and products when they first visited your site may quickly forget about you unless they can easily connect via social media and see your updates on a regular basis. Plug-ins like “Simple Share for Genesis,” “Add This” and “Simple Share Buttons” Adder are always for your customers to keep tabs on your business and offerings.

DO: Use creative images within your site’s blog and About Pages

People want to do business with a person, not a brand or logo. You might try something called wordle.net. Wordle is a cool little tool that takes words on a page and creates word clouds for you. It was the perfect solution to my new Twitter background, my LinkedIn Business page banner, and my new Facebook Business Page banner. Other great tools for adding creative images are Canvas, PicMonkey, and sites like Big Stock that supply high-quality images for a very reasonable fee.

DO: Buy Cheap Furniture

You don’t know how long your business will last and getting super expensive furniture isn’t going to increase your chances of success.  In fact, it will do the opposite!  So, do yourself a favor and buy cheap furniture online.

DON’T: Don’t forget to update your About Page on a regular basis

If a new visitor comes to your website they will typically take the time to visit your About Page to get a feel for what your business is all about. Customers want to do business with people, not brands or logos. That’s why having a robust (and current) About Page that pulls back the curtains of your company and lets them see the true you is a great way to turn a visitor into a customer. About Pages also allow your business to be transparent about who you are, your role in the business and even how your business came to be.

DON’T: Leave old, outdated images on your sidebar

You may be an avid supporter of Children’s Hunger or Small Business Networking events, but if your sidebar is littered with ads for events that have already passed it could give the wrong impression to those who visit your site. Keep information your new visitors see fresh and engaging (like pictures of flowers) so it doesn’t look like your website is suffering from neglect.

DON’T: Clutter up your site with unnecessary boxes, pop-ups, sidebar images, ads and product images

Imagine walking into a cluttered room that has a lot going on. That’s how your website visitors might feel when they find your site crammed with information, ads, and images. You customer shouldn’t feel like a gold miner who needs to sift through the clutter to get to the good stuff! Your customers should be able to navigate to what they need quickly and easily. Most of the today’s web visitors spend 1-2 minutes per page and will abandon your site without taking any action at all if they have to spend a lot of time figuring out what your business is or how they can do business with you.